New tools to play with based on the gigantic information gathered by the large search engines are arriving. Google came with the trend tool which is very interesting and has a lot of value for many Web publishers and those advertising and selling over the Web. MSN has their own ad labs and they are also showing some very interesting tools such as the funnel and seasonality forecast. This is what we really appreciate. Giving Web users access to dig into the wealth of user behavior information generated online gathered by the search engines. The goal with giving access to the tools could be to assist advertisers to better target their ads and increase the ROI on their ad spending and that is noble.